5 reasons for a CEO to use Twitter
I just learned that only two out of the Fortune 100 CEO’s have a Twitter account (http://www.techcrunch.com/2009/06/24/top-ceos-leave-social-media-to-the-plebs/). Once again this illustrates how outdated our current top management mindset is. Here are five reasons for a CEO to have a Twitter account and to use it:
- Twitter allows the CEO to stay in touch with staff on a daily basis - a dream opportunity for a CEO that understands the importance of connecting with his or her staff. And it takes only a few minutes per day.
- Twitter allows the CEO to communicate with customers in a most cost-efficient way on a daily basis. It builds up invaluable social capital.
- Twitter can serve as a link to suppliers that are interested in developing a closer link to the business.
- Twitter offers a golden opportunity for the CEO to comment briefly on current affairs; e.g. to highlight good initiatives or to refer followers to the company’s website for further information.
- Twitter gives the CEO - and in tern the company - a human face. If the CEO understands how to use Twitter, he or she may create goodwill for the company among followers.
It’s all about building social capital. Want to join me at www.twitter.com? Search for @kolind and become a follower!
Let me have your comments!
29. June 2009 kl. 17:52 #
What do you see as the primary reasons that the leaders, you refer to, do not use Twitter?